For the first time, the World Cup will be played in the northern hemisphere during the winter. During this time, all leagues would be on winter break, so viewers and bettors would devote their attention to the 2022 World Cup in Qatar. The World Cup is one of the world's largest sporting events, and a significant amount of money is staked on the tournament. A post-event research revealed that more than £115 billion was bet on the 2018 World Cup, with the average match generating about £1.80 billion in wagers.
Because the World Cup is so popular with bettors worldwide, it is essential to offer them a convenient way to make bets explicitly tailored for their region.